Illustrative report extract · Fictional business and sample information. Not a Pixel Rise client result.
What are we actually counting?
A Google Search account includes form starts alongside completed enquiries in its headline conversion total.
That total may not describe completed enquiries consistently. More evidence is needed before judging acquisition cost.
Confirm the conversion-action definitions and separate completed submissions from starts where appropriate.
Verify the configuration and compare suitable recorded test evidence with actual eligible enquiry records.